Identities built from clear decisions

I develop brand strategy and visual identity systems, shaping the thinking behind each brand so it holds together wherever people meet it.

I look at how the pieces of an identity work together, not just whether a mark looks good on its own. Each decision is tested against the places people actually encounter the brand.

The aim is an identity that stays recognizable and coherent, from a business card to a digital interface.

Share the brand, its audience and the stage it is at.